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Regenerative agriculture and livelihoods in the supply chain of a global alco‑bev major

Global alcohol & beverages company – agricultural supplier base in emerging markets

March 10, 2026

Summary

In a previous role, TreeLynk co‑founder Inesh Singh led an agriculture team that introduced regenerative farming practices, digital farm‑management tools, and women’s livelihood initiatives across the company’s farmer base, strengthening both nature and social outcomes.

Key Achievements

  • 4k+ Farmers trained and engaged in regenerative practices
  • > 90% Farms adopting digital farm‑management tools
  • • Women from farming households participating in new or expanded livelihood activities (number to be added)

Client type (industry, region)

  • Global alcohol & beverages company with an agricultural supplier base in emerging markets.

Challenge, solution, outcomes (brief)

  • The client wanted to reduce on‑farm environmental impacts while strengthening the resilience and incomes of farming households in its supply chain. In a previous role, TreeLynk co‑founder Inesh Singh led an agriculture team that designed and implemented a regenerative farming program combining farmer education, digital farm‑management tools, and livelihood initiatives for women. This improved soil health, resource efficiency, and household income opportunities.

Problem

  • The company depended heavily on smallholder and contract farmers for key raw materials. Many farms faced degraded soils, inefficient water and input use, and exposure to climate‑related shocks. At the same time, social expectations around livelihoods, gender inclusion, and community well‑being were increasing.
  • Farmers often lacked access to practical guidance on regenerative practices or to tools that could translate agronomic advice into day‑to‑day decisions. Household income typically relied on a single crop, with limited opportunities for women to participate in paid or entrepreneurial work.

Solution

  • This work was led by TreeLynk co‑founder Inesh Singh while employed by the global alco‑bev company.
  • The agriculture team designed a multi‑year program that integrated nature and social objectives:
    • Farmer education on regenerative practices
    • Developed training modules on soil health, crop rotation, cover crops, reduced tillage, and integrated pest management.
    • Organised field schools and demonstration plots so farmers could see practical results on comparable land.
    • Digital farm‑management technologies
    • Evaluated and piloted digital tools (for example, mobile apps and decision‑support platforms) to monitor inputs, yields, and resource use.
    • Helped farmers use these tools to optimise water, fertiliser, and pesticides, and to track changes over time.

Livelihood opportunities for women

  • Identified activities within and around the farm where women could participate safely and productively (for example, seedling nurseries, value‑added processing, producer groups).
  • Supported partners and NGOs to provide training, basic business skills, and access to local markets for these activities.
  • Across all components, the program emphasised practical guidance, local partners, and measurement of both environmental and social outcomes.

Results

  • Improved adoption of regenerative practices across participating farmers, with early evidence of better soil structure and reduced dependence on synthetic inputs.
  • More efficient use of resources such as water and fertilisers, supported by data from digital farm‑management tools.
  • New or strengthened income‑generating opportunities for women in farming households, contributing to more diversified and resilient household income.
  • A replicable program model that the company could extend to additional crops and regions, connecting nature and social
    commitments in the supply chain.